When I mention the words, “slow fashion” people typically don’t follow. Slow fashion according to the Good on You blog is “an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.”
The slow fashion movement opposes everything about the fast fashion industry. The movement is growing and is necessary to close the loop in fashion. Brands like H&M who have recently come under fire for burning close to 60 tons of new clothing in spite of their “efforts” to close the loop.
Brands like H&M are trying to advocate for the planet, but behind the scenes, the statistics are staggering.
According to Zady, seventy to one hundred million trees are logged every year to make clothing. The chemicals used in the clothing, phthalates can be absorbed through the skin causing fertility issues, asthma, and birth defects.
The fast fashion industry is also the largest employer of slave and child labor, according to that same article. Two hundred and fifty million children work in the textile industry.
The planet and the people living on it are seriously at risk if we don’t start practicing slow fashion. In order to be more aware of brands that advocate for slow fashion be aware of these characteristics:
The Clothing is made from sustainable materials.
The quality of the product is high.
Find the clothing in small, local stores rather than large chain stores.
Only a few styles in every collection.
The collections are only released two to three times per year.
The slow fashion movement is rapidly growing and now that workers are still being asked to work amid the COVID-19 outbreak, there is even more reason to boycott fast fashion. To help fight fast fashion and keep essential workers safe, visit thereformation.com to help the brand donate medical grade masks to those who need them.
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